We've been working on this compact for years and years. What can you tell us about this milestone? However, one 2023 milestone in particular stands out for the casino and entertainment giant: the launch earlier this month of what Hard Rock calls 'a new era in Florida gaming', with the debut of craps, roulette, and sports betting across the tribe's properties in its home state.Īs 2023 draws to an end, Yogonet spoke with Jeff Hook, EVP and Chief Marketing Officer for Hard Rock International, to take stock of a year full of opportunities and milestones for the brand.Ģ023 was an exciting year for Hard Rock, specifically the month of December, with the Seminole tribe launching new gambling options in its home market of Florida. In a year in which innovation and market expansion dominated the gambling industry, Hard Rock, the Seminole Tribe's gaming and hospitality brand, remained at the forefront of both accounts by launching new products, embracing technological change and extending its operations to new markets.

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